Flash is very nice to look at no doubt. But you will probably hear someone say, "Don't use Flash because search engines can't read it," and "Not all internet users have Flash installed." These common pitfalls can be avoided if Flash is implemented correctly. Search engines cannot read pictures either, does that mean do not use pictures? Of course not.

Flash can be successfully integrated into a web site with a little know how. Making sure that there is alternate content for those very few who do not have the Flash plug-in installed, and that some portion of the web site is written in HTML for search engines to read will avoid the forementioned problems.

We have designed many sites using Flash. It is without question the best medium for displaying rich content to users and will continue to be.